The Stuff Made of Dreams

Virginia Postrel Explains Why We Need Glamour

What defines glamour, and why do we need it? Bloomberg View columnist Virginia Postrel, author of The Power of Glamour: Longing and the Art of Visual Persuasion, offered her thoughts on what makes up this elusive quality—as well as her thoughts on what glamour is not—at a Zócalo/Getty Center event. “Glamour is not in fact a style. It’s not a personal characteristic,” she told the crowd. “Cars can be glamorous, cities can be glamorous, ideas can be glamorous.” But what is glamorous—like what is funny—changes depending on the audience. Like …